SBC Awards 2017

Recognising and rewarding expertise and innovation
in the betting and gaming industries.
TIME
19pm –
Late
DATE
December
2017
VENUE
TBC
500+
Sports Betting Delegates

The SBC Awards has been created as a year-end celebration, with 15 awards recognising the best companies in the sports betting industry.

 

Last year’s ceremony will held on Wednesday 7 December at Under the Bridge, which was built underneath Chelsea FC’s Stamford Bridge, and recently underwent a £30 million refurbishment to make it one of London’s top venues.

 

Sky Sports’ Hayley McQueen, sponsored by Argyll Entertainment to hosted the event. She presented the award winners, and inducted three industry members into the SBC Hall of Fame.

 

Sponsored by EnergyBet, and voted the ‘World’s Sexiest DJ’ in 2009, Kellie Acreman entertained the 500 guests through the evening by providing a mix of music to reflect the occasion.

 

In 2017 SBC will retain the same open award, non-formal networking party style to ensure that everyone has as much fun as possible. The event falls at the perfect time to bring your colleagues and partners along for an early Christmas party!

We have two types of award at the SBC Awards – the Innovation Awards and the Overall Awards.

Below are the categories.

Overall Award Categories

 

Bookmaker of the Year

  • Bet365 – 2016 Winner
  • SkyBet – 2016 Highly Commended

 

Affiliate of the Year

  • Oddschecker – 2016 Winner
  • Bettingexpert – 2016 Highly Commended

 

Rising Star in Sports Betting

  • EnergyBet – 2016 Winner
  • BetOnBrazil – 2016 Highly Commended

 

Football Bookmaker of the Year

  • SkyBet – 2016 Winner
  • Pinnacle  – 2016 Highly Commended

 

Football Affiliate of the Year

  • BetBrain – 2016 Winner
  • Footballtips.com – 2016 Highly Commended

 

Esports Bookmaker of the Year – Sponsored by Betradar

  • Pinnacle – 2016 Winner
  • SkyBet – 2016 Highly Commended

 

Marketing Campaign of the Year

  • LeoVegas – LeoVegas Sports launch – 2016 Winner
  • Marathonbet – Non-League Challenge – 2016 Highly Commended

Innovation Award Categories

 

Innovation in Football Betting – Best Football Betting Product

  • BetBright – 2016 Winner
  • TXODDS – 2016 Highly Commended

 

Innovation in Sports Betting – Best Sports Betting Product  – Sponsored by Mr Green

  • BetConstruct – 2016 Winner
  • Metric Gaming – 2016 Highly Commended

 

Innovation in Live Betting – Best Live Betting Product

  • Bet365 – 2016 Winner
  • SBTech – 2016 Highly Commended

 

Innovation in Virtual Sports – Best New Virtual Sports Product

  • Golden Race  – 2016 Winner
  • Vermantia – 2016 Highly Commended

 

Innovation in Fantasy Sports – Best Fantasy Sports Product

  • Oulala Games – 2016 Winner
  • Premier Punt – 2016 Highly Commended

 

Innovation in Affiliation – Best New Affiliate Product

  • Better Collective – 2016 Winner
  • Bet IT Best – 2016 Highly Commended

 

Innovation in Retail Betting – Best Retail Betting Product

  • Optima – 2016 Winner
  • SIS – 2016 Highly Commended

SBC Sports Betting Hall of Fame

 

Inducted in 2016: 

 

  • Howard Chisholm of Chisholm Bookmakers
  • Carsten Koerl of Sportradar
  • Mark Blandford of FSB Technology

Judging Process

The judging process for this year’s awards will be split into two different methods. The Overall Awards will be put to the vote of the industry experts – people who have attended this year’s Betting on Football and Betting on Sports Conferences. Given these delegates have an active interest in the betting industry, their opinion and backing is sought after.

This year also sees the introduction of a judging panel for the first time. The judges, hand picked from the cream of the industry, will help pick out the truly ground-breaking entries in the Innovation Awards.

Johan Styren
CEO
LeoVegas

Per Widerstrom
CEO
Fortuna Group

Viktor Hoffmann
CEO
Marathonbet

Fabio Schiavolin
CEO
SNAI

Sergey Portnov
CEO
Parimatch

Harry Lang
Marketing Director
Pinnacle

Rory Anderson
CEO
12bet

Nathan Walker
COO
TLC Bet

Martin Wachter
Founder & CEO
Golden Race

Vahe Baloulian
CEO
BetConstruct

Peter Bertilsson
Director
Metric Gaming

Carmelo Mazza
CEO
OIA/Betaland

Marcin Sapinski
Managing Director
Energy Casino

David Bazak
CEO
10bet
Lennart Gillberg
CEO
Spiffx

Silvia Hoppe
Chief Brand Officer
Viks.com

Stuart Tilly
CEO
Argyll Entertainment

Avi Shemesh
Founder
Delasport

Rodolfo Odoni
CEO
Centric Holdings

Will Golby
CEO
Fusioneer

Jesper Kärrbrink
CEO
Mr Green
Giuliano Mario Benaglio
Head of Online Products
Gazzetta dello Sport

Bill Mummery
Executive Director
Celton Manx/SBOBet

Einar Knobel
CEO
TXODDS
Ray Sze
CEO
138.com

Jacob Lopez
Founder & CEO
Optima

Jaswant Deol
Sports Director
Win Technologies

Attendee List

10Bet
12BET
138.com
1bet
1X2gaming
21Bet
Abelson Info
AFP
ALT.BET EXCHANGE B.V.
AppBet
Ardenta Ltd
ArenaCube

Club Wembley
Come On
Danske Spil
Delasport
Desktop Costa Rica
Digitain
Digital Fuel
Don Best Sports
Dribble
Easy Odds
Editec
eMerchants

Mondogoal
Mr Green
Natural Intelligence
NetBet
Oddschecker
Oddslife
OpenBet
Optima Information Services
Oulala Games
Paddy Power Betfair
Paymagnet
Perform Group

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