The SBC Awards has been created as a year-end celebration, with 15 awards recognising the best companies in the sports betting industry.
Last year’s ceremony will held on Wednesday 7 December at Under the Bridge, which was built underneath Chelsea FC’s Stamford Bridge, and recently underwent a £30 million refurbishment to make it one of London’s top venues.
Sky Sports’ Hayley McQueen, sponsored by Argyll Entertainment to hosted the event. She presented the award winners, and inducted three industry members into the SBC Hall of Fame.
Sponsored by EnergyBet, and voted the ‘World’s Sexiest DJ’ in 2009, Kellie Acreman entertained the 500 guests through the evening by providing a mix of music to reflect the occasion.
In 2017 SBC will retain the same open award, non-formal networking party style to ensure that everyone has as much fun as possible. The event falls at the perfect time to bring your colleagues and partners along for an early Christmas party!
We have two types of award at the SBC Awards – the Innovation Awards and the Overall Awards.
Below are the categories.
Bookmaker of the Year
Affiliate of the Year
Rising Star in Sports Betting
Football Bookmaker of the Year
Football Affiliate of the Year
Esports Bookmaker of the Year – Sponsored by Betradar
Marketing Campaign of the Year
Innovation in Football Betting – Best Football Betting Product
Innovation in Sports Betting – Best Sports Betting Product – Sponsored by Mr Green
Innovation in Live Betting – Best Live Betting Product
Innovation in Virtual Sports – Best New Virtual Sports Product
Innovation in Fantasy Sports – Best Fantasy Sports Product
Innovation in Affiliation – Best New Affiliate Product
Innovation in Retail Betting – Best Retail Betting Product
Inducted in 2016:
The judging process for this year’s awards will be split into two different methods. The Overall Awards will be put to the vote of the industry experts – people who have attended this year’s Betting on Football and Betting on Sports Conferences. Given these delegates have an active interest in the betting industry, their opinion and backing is sought after.
This year also sees the introduction of a judging panel for the first time. The judges, hand picked from the cream of the industry, will help pick out the truly ground-breaking entries in the Innovation Awards.
ALT.BET EXCHANGE B.V.
Desktop Costa Rica
Don Best Sports
Optima Information Services
Paddy Power Betfair
SBC Awards will be the biggest ever this year with room for more than 500 people at the luxurious club “Under the Bridge” at Stamford Bridge Roman
Abramovich’s favourite club in London. Big Stars and Celebrities such as Beyonce and Bruno Mars have performed here, with the venue being one of the best in London / Europe in terms of stage shows, lights, audio etc.
There will be a total of 15 awards this year, but we will still keep the same open award party style to ensure everyone can network and have fun the entire evening. With the date being Wednesday 7 December, it is the perfect time to invite your colleagues and partners along to a mix of awards evening and Christmas party in style.
Under the Bridge is a £20m music and events space built alongside Stamford Bridge, the home of football giants Chelsea FC. Under the Bridge is located near the East Stand reception at Stamford Bridge. Upon arrival from Fulham Broadway please walk anti clockwise around the stadium until you see the sign for Under the Bridge.