SBC Awards 2016

Recognising and rewarding expertise and innovation
in the betting and gaming industries.
TIME
19pm –
Late
DATE
Wednesday 7th December
VENUE
Under the Bridge
500
Sports Betting Delegates

The SBC Awards has been created as a year-end celebration, with 15 awards recognising the best companies in the sports betting industry.

 

The ceremony will be held on Wednesday 7 December at Under the Bridge, which was built underneath Chelsea FC’s Stamford Bridge, and recently underwent a £30 million refurbishment to make it one of London’s top venues.

 

Sky Sports’ Hayley McQueen has been sponsored by Argyll Entertainment to host the event. She will be presenting the award winners, and inducting three industry members into the SBC Hall of Fame.

 

Sponsored by EnergyBet, and voted the ‘World’s Sexiest DJ’ in 2009, Kellie Acreman will be entertaining the 500 guests through the evening by providing a mix of music to reflect the occasion.

 

SBC will retain the same open award, non-formal networking party style to ensure that everyone has as much fun as possible. The event falls at the perfect time to bring your colleagues and partners along for an early Christmas party!

https://youtube.com/watch?v=eAFmpn5KqSs

 

https://youtube.com/watch?v=ZAV8m6QnrOE

 

This year’s headline Sponsor for the SBC Awards is OPTIMA, the provider of robust and innovative interactive sports betting and e-gaming software and services.

 

Find out more about OPTIMA and the other sponsors of the SBC Awards by clicking here.

We have two types of award at this year’s SBC Awards – the Innovation Awards and the Overall Awards.

Below are the shortlisted entries for this year’s awards.

Overall Award Categories

 

Bookmaker of the Year  – Sponsored by Oddslife

  • Bet365 – Winner
  • SkyBet – Highly Commended
  • Unibet
  • Pinnacle
  • 10bet

 

Affiliate of the Year – Sponsored by 138.com

  • Oddschecker – Winner
  • Bettingexpert – Highly Commended
  • Superscommesse
  • The FlashScore Network
  • At The Races

 

Rising Star in Sports Betting – Sponsored by Golden Race

  • EnergyBet – Winner
  • BetOnBrazil – Highly Commended
  • Tipbet
  • LeoVegas Sports
  • Mr Green

 

Football Bookmaker of the Year – Sponsored by InPlay Sports Data

  • SkyBet – Winner
  • Pinnacle  – Highly Commended
  • 138.com
  • Unibet
  • 10Bet
  • VBet

 

Football Affiliate of the Year – Sponsored by EnergyBet

  • BetBrain – Winner
  • Footballtips.com – Highly Commended
  • Bookmakers Review
  • Free Super Tips
  • Weekend Football

 

Esports Bookmaker of the Year – Sponsored by Betradar

  • Pinnacle – Winner
  • SkyBet – Highly Commended
  • Danske Spil
  • Unikrn
  • Vitalbet

 

Marketing Campaign of the Year  – Sponsored by Vermantia

  • LeoVegas – LeoVegas Sports launch – Winner
  • Marathonbet – Non-League Challenge – Highly Commended
  • SkyBet – Making Betting Better
  • Ladbrokes – Betstation rebranding
  • Unibet – Unibet Affiliates

Innovation Award Categories

 

Innovation in Football Betting – Best Football Betting Product

  • BetBright – Winner
  • TXODDS – Highly Commended
  • SBTech
  • Betgenius
  • BetBrain 4 Business
  • Colossus Bets

 

Innovation in Sports Betting – Best Sports Betting Product  – Sponsored by Mr Green

  • BetConstruct – Winner
  • Metric Gaming – Highly Commended
  • ArenaCube
  • Openbet
  • Betradar
  • FSBTech

 

Innovation in Live Betting – Best Live Betting Product

  • Bet365 – Winner
  • SBTech – Highly Commended
  • InPlay Sports Data
  • Commologic
  • Metric Gaming
  • Optima

 

Innovation in Virtual Sports – Best New Virtual Sports Product

  • Golden Race  – Winner
  • Vermantia – Highly Commended
  • Inspired Gaming
  • VSoftCo
  • Betradar
  • SIS

 

Innovation in Fantasy Sports – Best Fantasy Sports Product

  • Oulala Games – Winner
  • Premier Punt – Highly Commended
  • Mondogoal.com
  • Brazil’s Fantasy Football
  • Sportito ASAP Italia
  • RunLastMan

 

Innovation in Affiliation – Best New Affiliate Product – Sponsored by LeoVegas

  • Better Collective – Winner
  • Bet IT Best – Highly Commended
  • Betcade
  • Fresh8 Gaming
  • At The Races
  • WantMyBet

 

Innovation in Retail Betting – Best Retail Betting Product

  • Optima – Winner
  • SIS – Highly Commended
  • Racing Post/BGT
  • Perform Group
  • Mediatech
  • BetConstruct

SBC Sports Betting Hall of Fame – Sponsored by Optima

 

  • Howard Chisholm of Chisholm Bookmakers
  • Carsten Koerl of Sportradar
  • Mark Blandford of FSB Technology

Judging Process

The judging process for this year’s awards will be split into two different methods. The Overall Awards will be put to the vote of the industry experts – people who have attended this year’s Betting on Football and Betting on Sports Conferences. Given these delegates have an active interest in the betting industry, their opinion and backing is sought after.

This year also sees the introduction of a judging panel for the first time. The judges, hand picked from the cream of the industry, will help pick out the truly ground-breaking entries in the Innovation Awards.

Johan Styren
CEO
LeoVegas

Per Widerstrom
CEO
Fortuna Group

Viktor Hoffmann
CEO
Marathonbet

Fabio Schiavolin
CEO
SNAI

Sergey Portnov
CEO
Parimatch

Harry Lang
Marketing Director
Pinnacle

Rory Anderson
CEO
12bet

Nathan Walker
COO
TLC Bet

Martin Wachter
Founder & CEO
Golden Race

Vahe Baloulian
CEO
BetConstruct

Peter Bertilsson
Director
Metric Gaming

Carmelo Mazza
CEO
OIA/Betaland

Marcin Sapinski
Managing Director
Energy Casino

David Bazak
CEO
10bet
Lennart Gillberg
CEO
Spiffx

Silvia Hoppe
Chief Brand Officer
Viks.com

Stuart Tilly
CEO
Argyll Entertainment

Avi Shemesh
Founder
Delasport

Rodolfo Odoni
CEO
Centric Holdings

Will Golby
CEO
Fusioneer

Jesper Kärrbrink
CEO
Mr Green
Giuliano Mario Benaglio
Head of Online Products
Gazzetta dello Sport

Bill Mummery
Executive Director
Celton Manx/SBOBet

Einar Knobel
CEO
TXODDS
Ray Sze
CEO
138.com

Jacob Lopez
Founder & CEO
Optima

Jaswant Deol
Sports Director
Win Technologies

Attendee List

10Bet
12BET
138.com
1bet
1X2gaming
21Bet
Abelson Info
AFP
ALT.BET EXCHANGE B.V.
AppBet
Ardenta Ltd
ArenaCube

Club Wembley
Come On
Danske Spil
Delasport
Desktop Costa Rica
Digitain
Digital Fuel
Don Best Sports
Dribble
Easy Odds
Editec
eMerchants

Mondogoal
Mr Green
Natural Intelligence
NetBet
Oddschecker
Oddslife
OpenBet
Optima Information Services
Oulala Games
Paddy Power Betfair
Paymagnet
Perform Group

Registration

What does a ticket include?

  • Access to the award evening from 19:00 to late
  • Free beers, wines, spirits, soft drinks and canapes all evening
  • Network with operators, suppliers, affiliates, regulators, media etc.
We work closely with you and carry out research to understand your needs and wishes.