Betting on Football 2017 – Full Agenda

TUESDAY 2 MAY
9:00 – 18:00
Totally Gaming Academy Football Odds Compilers Workshop at Stamford Bridge
View full schedule and agenda here

 

19:00 – Late
Networking Drinks in partnership with Totally Gaming Academy
Networking Party and Champions League football for all delegates on the eve of the conference at Frankie’s Sports Bar

 

WEDNESDAY 3 MAY
Registration Opens 08h00
9.45 – 10.25
Analyse this – challenges for the betting market
This panel asks the leading analysts what they think of the advances being made by the major listed (and unlisted) firms in terms of football betting. The panel will be asked what they think the shape of the sports-betting industry in Europe will look like in the next few years and who will be the winners and losers as the consolidation phase reaches a conclusion.
Are the operators giving away too much margining bonuses and offers?
Is the current level of marketing spend sustainable?
Is there enough innovation in the football betting product?
Are the operators still reliant on grey market revenues?
Is football just a loss-leader for casino?
Is football betting becoming too predictable?
Simon Davies, Head of European Research, Canaccord Genuity
Simon French, Leisure Analyst & Senior Executive, Cenkos Securities
Ivor Jones, Equity Analyst, Peel Hunt
Ed Birkin, Director, Ignite Research
Chaired by Scott Longley, Media Director, SBC

 

10:25 – 11:05
Self regulation – are we doing enough?
What happens when regulators and governments crack down on the advertising of gambling during pre-watershed football? Does the industry need to repair relationships with the government, sport and the gambling and advertising regulators? How will a pre-watershed ban affect other sponsorship and advertising opportunities? Is there any evidence that gambling advertising truly affects the behaviour of the vulnerable?
Marc Etches, CEO, GambleAware
Jason Chess, Media Lawyer, Wiggin
Clive Hawkswood, CEO, Remote Gambling Association
Chaired by Peter Greenhill, Head of eBusiness, Equiom Group Europe

 

11:05 – 11:30
Refreshment Break

 

11:30 – 12:10
Keeping it clean – preventing match fixing
The Gambling Commission’s Sports Betting Integrity Unit has UK remit, but what is being done internationally? Has the FA’s blanket ban on betting been effective, despite some high profile charges? What onus is on bookmakers to report footballers placing football bets? Should bookmakers resist taking bets on certain competitions?
Does the blanket ban sit right with the amount of betting sponsorship the sport takes?
Bill South,‎Group Director of Security and Community Affairs, William Hill
Peter McLaughlin, Security & Integrity Officer, Scottish Football Association
Ivor Heller, Commercial Director, AFC Wimbledon
Alfredo Lorenzo, Integrity and Security Director, La Liga
Chaired by Khalid Ali, Secretary General, ESSA

 

12:10 – 12:50
Managing risk – what are investors looking for in the betting market? – Sponsored by SuperScommesse.it
Following a year of mass industry consolidation, is the sports betting still an attractive proposition for investors. A BOFCON high-level investor panel discusses venture funding within the industry examining new propositions, level of investment needed by stakeholders and market disruption.
Session Focus:
– Sports Betting as a marketplace for investors
– Types of investment for betting operators – Venture, debt, start-up,
– Investor relationship with enterprise
– Managing Investor expectations
– Assessing exit strategies – IPO or buyout
– Examining market failures
Marek Šmrha, ‎Investment Manager at Penta Investments
Mark Blandford, Valhalla Investments, Chairman
Shay Segev, COO, GVC Holdings
Christian Edler, Dreamworx Online Ltd, Founder & Investor
Chaired by Ian Hogg, Chairman, GamCrowd

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
Betting CEO Panel – Valuing Changing Dynamics
Is there going to be further consolidation in the market? How do you compete in the new environment? How is Decision making changing in betting? Concerns over third party suppliers – NYX/Openbet for example
David Bazak, CEO, 10Bet
Per Widerstrom, CEO, Fortuna Entertainment Group

 

14:40 – 15:20
New brands in football betting – Sponsored by Oddslife
What are the ambitions for new brands to enter the market? How are they expecting to disrupt the status quo and make a dent in the market share of bigger, more established operators?
Zeno Ossko, Managing Director, Betstars
Stuart Tilly, CEO, BetOnBrazil
Marcin Sapinski, Managing Director, EnergyBet

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
Acquiring minds – Affiliate leaders panel – Sponsored by Betcart
There’s been a lot of M&A in the affiliate arena of late – is the sector becoming more corporate? Is this a good thing? Is there still room for new entrants? Does the relationship between bookmakers and affiliates need to improve?
Are affiliates in a position to start challenging operators’ marketing strategies? Are affiliates going to start taking their own sports bets?
Is regulation a threat?
Robin Eirik Reed, Group CEO, Gaming Innovation Group
Henrik Lykkesten, Board Member, Better Collective
James Garmston, CEO, EasyOdds
Richard Moffat, CEO, OLBG
Chaired by Lee-Ann Johnstone, VP of Biz Dev & Marketing, Income Access

 

16:30 – 17:10
Operating in a multi-asset marketplace – Supplier CEO Panel
How are suppliers tackling consolidated market realities, as operators begin to change their dynamics and corporate values. Are top level suppliers defining effective strategies and product development as operators focus more on in-house competencies? Furthermore, how will the supplier B2B side of the industry be affected by the multi-asset enterprises such as NYX Gaming, Playtech, GVC Holdings
Session Focus:
– Outlining B2B market conditions for suppliers
– Defining importance of independent protocols and best practice
– Market competition – can suppliers compete, will market see a cull
Vahe Baloulian, CEO, BetConstruct
Jacob Lopez Curciel, CEO, OPTIMA
Richard Carter, CEO, SBTech

 

17:00 – 19:00
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
9.45 – 10.25
Spain & LATAM – What is the potential?
In 2015 sportsbetting wagers totalled Euro 5.4 billion – a 40% increase on 2014 and the opportunities continue to grow as deregulation slowly makes its way through the regions. But what is the potential of the market? How are the clubs responding to the increased presence of betting brands? And how are operators making the most of their experience in Spain to the LATAM markets?
Adolfo Bara Negro, Managing Director Sales & Marketing, La Liga
Daniel Graetzer, Executive Director, R.Franco Group

 

10:25 – 11:05
Africa – coming to a Premier League shirt near you soon
Session exploring how a complex and diverse African market can grow beyond its initial steps and create a lucrative and transparent market for local and international stakeholders. How is the industry dealing with market digitalisation and infrastructure? WIll African bookmakers be competing with Asian and UK bookmakers for football marketing real estate? How successful a betting event was the AFCON this year?
Florian Guede, CMO, MyBet
Matt Jellicoe, Co-founder & CEO, Offsidegaming
Mathew Symmonds, Founder & Director, WinDrawWin.com
Chaired by Simon Burrell, Consultant

 

11:05 – 11:30
Refreshment Break

 

11:30 – 12:10
Germany – playing the waiting game
The German sports betting market is worth more than £5bn but the delayed process in starting the licensing process means it remains a grey market. Should brands wanting to enter the market wait for deregulation or move now?
Markus Peuler, CEO, MyBet
Alexander Martin, Board Member, Merkur / Cashpoint
Chaired by Robin Harrison, Gaming Intelligence, Editor

 

12:10 – 12:50
Italy – still ripe for consolidation? – Sponsored by Tonucci & Partners
How has the extended number of licences affected the market? How is the balance between retail and online? Is there a shift away from retail as in other markets? How have virtual sports been received by players?
Fabio Schiavolin, CEO, SNAI
Carmelo Mazza, CEO, Betaland
Riccardo Mittiga, CEO, SuperScommesse.it
Chaired by Quirino Mancini, Partner, Tonucci & Partners

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
Eastern Europe – New opportunities in the CIS and beyond – Sponsored by Inbet Games
How is the Russian market adapting to the gambling regulations? What crossover is there between the different jurisdictions? How are the local sports approaching partnerships with bookmakers?
Sergey Portnov, CEO, Parimatch
Alexey Sinyushkin, COO, BetOlimp
Nikos Halikias, CEO, Favbet
Dražan Planinić, Sportsbook Managing Director, Nsoft
Paruyr Shahbazyan, Founder & CEO, Bookmaker-Ratings.ru
Chaired by Dan Iliovici, Executive manager, Rombet

 

14:40 – 15:20
Scandinavia – a hotbed of gambling innovation
Denmark is leading the way with its mix of state owned and private operators – what can its neighbours learn from its success? Why is there such a hotbed of gaming talent in the region compared to the rest of Europe?
Niels Erik Folmann, CEO, Danske Spil
Jesper Kaarbrink, CEO, Mr Green
Johan Styren, CEO, Leo Vegas
Chaired by Kristan Nylen, CEO, Kambi

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
North America – is the tide turning for sports betting support?
Will Trump mean sports-betting will be legalised in the US? Will there be opportunities for European bookmakers? How do US punters bet?
What lessons can be learned from Canada’s approach to sports betting?
Mark Blandford, Valhalla Investments, Chairman
Quinton Singleton, VP, NYX Gaming
Ed Alfaro, CFO, SportsbookReview
Matthew Cullen, CEO, San Manuel Digital
Chaired by Benjie Cherniak, CEO, Don Best

 

16:30 – 17:10
Asia – still leading the way in global betting market
Will the Chinese football revolution compete against European leagues for punter’s attention? Are the bigger regional sports (such as IPL) causing governments to get more involved in the betting sector? Is the Premier League still the draw it once was?
Bill Mummery, Exec Director, SBOBET
Jim Yu, CEO & Founder at TCM Inplay / Group Senior VP at 500.com
Nelson Ferrigni, Ogoun Consulting, Owner & MD
Rune Loderup, Chairman, Goldblue
Chaired by Rory Anderson, Consultant, 12Bet

 

17:00 – 19:00
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
10:25 – 11:05
Esports – the new digital engagement with football fans?
Will Football Clubs’ Esports teams open the door for bookmakers to connect and engage with a new audience? PSG, Manchester City, Schalke, Sporting CP…all these clubs are now involved in esports to some degree. With more clubs entering esports every week, this panel will look at why they’re doing it and the differences in their approaches.
Pedro Silva, Executive Director, Qwatti Agency
Khaled Naim, STARK and Level99
Chaired by Ollie Ring, Esports Insider

 

12:10 – 12:50
How to acquire and engage football punters
Dave Watkins, Sales Director, BetGenius

 

14:00 – 14:40
Visible education: The Digital Opportunity with Google
Digital is no longer the daunting aspect of a marketeers’ strategy planning, it has become one of the necessities. How can operators without a huge advertising war chest make a mark in an increasingly competitive market and what are the trends that businesses need to capitalise on? Find out where the opportunities lie in the world’s number 1 search engine.
Onur Bildik, Senior Business Development Consultant, Google Marketing Solutions, EMEA

 

17:00 – 19:00
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
08:00 – 09:30
Registration Coffee
Morning coffee provided for delegates arriving first thing until the start of the first conference session

 

09:30 – 17:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.

 

11:05 – 11:30
Refreshment Break
A chance to perk up and do some early networking away from the conference floor

 

12:50 – 14:00
Networking Lunch Break

 

15:20 – 15:50
Refreshment Break
A break for refreshments and the chance to do some more networking away from the conference floor

 

17:00 – 19:00
Networking Drinks
The chance to chat and relax after a full first day

 

19:00 – 23:00
Betting on Football C-Level Dinner
An exclusive, invite-only get together for industry leaders at a secret location

 

19:00 – 23:00
Betting on Football Affiliates Dinner
An exclusive, invite-only get together for sports betting affiliates at a secret location

 

20:30 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
A chance to let your hair down!
THURSDAY 4 MAY
Registration Opens 08h30
10.20 – 11.00
DFS – king of customer engagement
Does DFS need to be a stand alone product to work? How are bookmakers using DFS as a customer engagement tool? Is the DFS player the ideal demographic for bookmakers?
Riccardo Mittiga, Founder, Sportito
Valery Boullier, CEO, Oulala
John Gordon, CEO, Premier Punt
Chaired by Tal Itzhak Ron, Managing Partner, Tal Ron, Drihem & Co

 

11:00 – 11:30
Refreshment Break

 

11:30 – 12:10
Premier partners – international reach of the Premier League
Half of the premier league shirt sponsors are from the gambling industry, with the majority of brands looking at foreign markets. Is the international appeal increasing? What opportunities are there for UK brands? Is there going to be a backlash against clubs sporting betting brands, and if so, what can be done about it?
How do regional betting partners fit into the mix?
Mark Davies, Head of New Business, Leicester City

 

12:10 – 12:50
A different league – is there better value away from the EPL?
The Premier League takes a lot of attention – but the EFL still has large international coverage. But how far does it extend? Does the Championship provide a better ROI? What about lower down the pyramid?
Chaired by Clive Russell, MD, BD Sports Rights

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
Calcio Conversation – how Serie A is embracing bookmakers
With Italian football lagging behind England, Germany, France and Spain in terms of commercial revenues, are clubs more open about betting partners? What do clubs have to offer on both a national and an international scale? Is there any friction from fans or the media about betting and football being in partnership?
Mauro Baldissoni, MD, AS Roma
Jaap Kalma, Chief Commercial Officer, AC Milan

 

14:40 – 15:20
Marketing and player engagement in a live environment
As live markets become the most important aspect of the betting offer, do operators need to address a new way of interacting with customers to promote their offers.
Henrik Lykkesten, Board Member, Better Collective
Kostandina Zafirovska, CEO, BtoBet
Assaf Stieglitz, Founder & CEO, Odds1x2

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
Reaching an audience through content
Content is king, but the way the public interacts with it is constantly changing. Is social sharing the best way of measuring success?
Twitter/ Snapchat/Instagram – how are these making inroads to the Facebook and Youtube generation?
How will ‘fake news’ alter how Google and Facebook interact with news sites? What will be the standard?
Sanjit Atwal, CEO / Co-founder, Squawka
Andy Meikle, CEO / Founder, Sportlobster
Matt Wilson, Co-founder, Ball Street
Chris Harrison, Industry Head – Financial Trading and Egaming, Google

 

16:30 – 17:10
Star Signing – are ambassadors a better marketing tool?
As Ladbrokes’ use of Chris Kamara demonstrates, a good ambassador can be more effective (and cheaper) that teaming with a football club. But what are ambassadors prepared to do with betting – and how are they using social media to their advantage?
Jim Erwood, Founder, Extra Time Management
Paul Brighten, CEO, Entourage Sports & Entertainment
Chaired by Ian Nolan, CCO, Dugout

 

17:00 – 19:00
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Under The Bridge
10.20 – 11.00
Future tense: What will the trading floor look like in five years’ time? – Sponsored by Sporting Solutions
Technology has transformed the operation of sports-betting in recent years, but what changes are yet to come? Has full automation been simply delayed? Are the traders set to become extinct? Is trading any longer a key component of any bookmaking operation? Or is it now just about marketing? Will sports trading become more to resemble the black box trading of the financial markets without human intervention? What are the inherent dangers of this? What part will AI play in the sportsbook of the future?
Christopher Langeland, Managing Director, Gaming Innovation Group
Jim Humberstone, GVC Holdings, Group Trading & B2B Director
Paolo Personeni, ‎Managing Director, Managed Trading Services – Betradar
Chris Duncan, Adviser at Oddslife, Co-Founder at Betsson

 

11:00 – 11:30
Refreshment Break

 

11:30 – 12:10
From cash out to edit my bet – control moves to the punters
What challenges do the new marketing promotions throw up for the traders? Are the traders already ceding control to the punters (via the algorithms)? Are there more bet types and innovations hidden within the current data sets? BTTS wasn’t even around five years’ ago – and now it’s one of the most popular types of bet – so what other potential popular bets are now hidden in plain sight? Will there be any distinction in future between pre-match and in-play? What are the benefits of keeping bets alive for as long as possible?
Jamie McKittrick, Head of Trading, Ladbrokes Coral
Andrew Wright, Head of Football Trading, SkyBet
Tom Warburton, Head of Sportsbook Product, Betgenius
Eoin Ryan, Head of Sportsbook Product, BetVictor
Chaired by Mark Langdon, Football Expert, Racing Post

 

12:10 – 12:50
Keeping it real time – the challenges of live betting data
How do you gather effective data form live betting markets and user engagement on products which can be used for the benefit of all operator channels (marketing, retention, operations, customer services, compliance etc… ).
Joe Brennan Jr, Co-Founder and CEO, SportAD
Bernard Marantelli, CEO, Colossus Bets
David Lampitt, Managing Director Group Operations, Betradar

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
KEYNOTE SESSION – One on one with John O’Reilly
Not many people have held director level positions at the traditional big three UK bookmakers, but John O’Reilly has managed that in his 25 year career in the industry.
During this session, he will share his thoughts on the current state of the betting market and how its relationship with the sport has developed over time.
John O’Reilly, Non-Executive Director, William Hill
Chaired by Scott Longley, Media Director, SBC

 

14:40 – 15:20
Football association – emulating the beautiful game
How can football themed products complement the real life action? Where does virtual football and football slots fit in? Are they destined to be side games, or Can they plug the gap when there is no huge football tournament in the summer?
Martin Wachter, CEO, Golden Race
Simon Westbury, Sales Director, VsoftCo
Yariv Lissauer, CEO, Leap Gaming

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
How SSBTs are changing the face of betting shop business
The evidence from the UK bookmakers would seem to be that SSBTs are replacing lost OTC revenue in betting shops. Which is good news for the bookies. Yet the skew on SSBTs is marked towards football betting and this feature would seem to herald a different way of understanding the retail betting environment.
If betting on machines became more popular, and if as it seems likely, it remains a format dominated by football, then what does it say about retail betting for the future? How will the industry cater for a more football-focused customer? What else can it add over and above in-play and virtuals?
Howard Chisholm, MD, Chisholm Bookmakers & Director, Bookmakers Technology Consortium
John Pettit, MD – UK & Ireland, Best Gaming Technology

 

16:30 – 17:10
The future of exchange betting
With Betfair now part of a major sportsbook organisation, is there an opening in the betting exchange arena for other brands to start taking some more market share? Where are the opportunities for the independent betting exchange? How important is the B2B trade for liquidity? Where is the future growth for the market as a whole? How robust is the practice of taking prices from Betfair’s early markets?
Mark Brosnan, CEO, Matchbook
Todd Johnson, COO, Smarkets
Lennart Gillberg, Founder, Spiffx

 

17:00 – 19:00
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Under The Bridge
13.30 – 15.30
Bookmakers Technology Consortium – Regional Meeting
CLOSED TO DELEGATES

 

15:30 – 17:00
Isportconnect Sports Betting Round Table
INVITE ONLY

 

17:00 – 19:00
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Under The Bridge
08:30 – 09:30
Registration Coffee
Morning coffee provided for delegates arriving first thing until the start of the first conference session

 

09:30 – 17:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.

 

11:00 – 11:30
Refreshment Break
A chance to perk up and do some early networking away from the conference floor

 

12:50 – 14:00
Networking Lunch Break

 

15:20 – 15:50
Refreshment Break
A break for refreshments and the chance to do some more networking away from the conference floor

 

17:00 – 19:00
Networking Drinks
The chance to chat and relax after day 2

 

19:00 – 23:00
Betting on Football C-Level Dinner
An exclusive, invite-only get together for industry leaders at a secret location

 

19:00 – 23:00
Betting on Football Affiliates Dinner
An exclusive, invite-only get together for sports betting affiliates at a secret location

 

20:30 – 02:00
Official Betting on Football Networking party at Under The Bridge
A chance to let your hair down!

 

FRIDAY 5 MAY
9:00 – 11:00
Networking Brunch
Casual networking gathering to round off Betting on Football 2017!

 

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