Betting on Football 2017 – Full Agenda

TUESDAY 2 MAY
19:00 – Late
Networking Drinks in partnership with Totally Gaming Academy
Networking Party for all delegates on the eve of the conference at Frankie’s Sports Bar

 

WEDNESDAY 3 MAY
Registration Opens 08h00
9.40 – 10.20
Analyse this – challenges for the betting market
This panel asks the leading analysts what they think of the advances being made by the major listed (and unlisted) firms in terms of football betting. The panel will be asked what they think the shape of the sports-betting industry in Europe will look like in the next few years and who will be the winners and losers as the consolidation phase reaches a conclusion.
Are the operators giving away too much margining bonuses and offers?
Is the current level of marketing spend sustainable?
Is there enough innovation in the football betting product?
Are the operators still reliant on grey market revenues?
Is football just a loss-leader for casino?
Is football betting becoming too predictable?
Simon Davies, Head of European Research, Canaccord Genuity
Simon French, Leisure Analyst & Senior Executive, Cenkos Securities
Ivor Jones, Equity Analyst, Peel Hunt
Ed Birkin, Director, Ignite Research
Chaired by Scott Longley, Media Director, SBC

 

10:20 – 11:00
A regulatory affair – how tricky are bookmakers to police?
How is the relationship between betting and the regulators?
What areas should betting companies be focusing on?
Is betting more problematic the the rest of the industry? Is there a problem in betting on under 18s football?
Birgitte Sand, Director, Danish Gambling Authority
Chaired by Peter Greenhill

 

11:00 – 11:30
Refreshment Break

 

11:30 – 12:10
Self regulation – are we doing enough?
What happens when regulators and governments crack down on the advertising of gambling during pre-watershed football? Does the industry need to repair relationships with the government, sport and the gambling and advertising regulators? How will a pre-watershed ban affect other sponsorship and advertising opportunities? Is there any evidence that gambling advertising truly affects the behaviour of the vulnerable?
Should we be offering odds on managers losing their jobs?

 

12:10 – 12:50
Keeping it clean – preventing match fixing
The Gambling Commission’s Sports Betting Integrity Unit has UK remit, but what is being done internationally? Has the FA’s blanket ban on betting been effective, despite some high profile charges? What onus is on bookmakers to report footballers placing football bets? Should bookmakers resist taking bets on certain competitions?Does the blanket ban sit right with the amount of betting sponsorship the sport takes?

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
Betting CEO Panel – Valuing Changing Dynamics
Is there going to be further consolidation in the market? How do you compete in the new environment? How is Decision making changing in betting? Concerns over third party suppliers – NYX/Openbet for example
David Bazak, CEO, 10Bet
Marcus Brennan, CEO, BetBright
John Haddock, former CEO, Betfred
John O’Reilly, Non Executive Director, William Hill

 

14:40 – 15:20
New brands in football betting
High-level bookmaker panel discussing the trends in the betting industry and how it interacts with sport.
Stuart Tilly, CEO, BetOnBrazil
Marcin Sapinski, Managing Director, EnergyBet

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
Acquiring minds – Affiliate leaders panel
There’s been a lot of M&A in the affiliate arena of late – is the sector becoming more corporate? Is this a good thing? Is there still room for new entrants? Does the relationship between bookmakers and affiliates need to improve?
Are affiliates in a position to start challenging operators’ marketing strategies? Are affiliates going to start taking their own sports bets?
Is regulation a threat?
Robin Eirik Reed, Group CEO, Gaming Innovation Group
Erik Bergman, Co-Founder, Catena Media
Henrik Lykkesten, Board Member, Better Collective

 

16:30 – 17:10
Operating in a multi-asset marketplace – Supplier CEO Panel
How are suppliers tackling consolidated market realities, as operators begin to change their dynamics and corporate values. Are top level suppliers defining effective strategies and product development as operators focus more on in-house competencies? Furthermore, how will the supplier B2B side of the industry be affected by the multi-asset enterprises such as NYX Gaming, Playtech, GVC Holdings
Vahe Baloulian, CEO, BetConstruct
Jacob Lopez Curciel, CEO, OPTIMA
Richard Carter, CEO, SBTech
Dave McDowell, CEO, FSB Tech

 

17:10 – 20:30
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
9.40 – 10.20
Germany – playing the waiting game
The German sports betting market is worth more than £5bn but the delayed process in starting the licensing process means it remains a grey market. Should brands wanting to enter the market wait for deregulation or move now?
Markus Peuler, CEO, MyBet
Alexander Martin, Board Member, Merkur / Cashpoint

 

10:20 – 11:00
Africa – coming to a Premier League shirt near you soon
Session exploring how a complex and diverse African market can grow beyond its initial steps and create a lucrative and transparent market for local and international stakeholders. How is the industry dealing with market digitalisation and infrastructure? WIll African bookmakers be competing with Asian and UK bookmakers for football marketing real estate? How successful a betting event was the AFCON this year?

 

11:00 – 11:30
Refreshment Break

 

11:30 – 12:10
Turkey – What are the prospects for a potentially massive market?
The turmoil affecting Turkey since last July’s coup attempt is once again throwing the spotlight on the unregulated online gambling market in the country. This panel looks at the prospects for the market given the issues with the economy (and the falling value of there lira) and in particular focuses on the payments area and asks whether life will get tougher for those attempting to do business in Turkey. The panel will also identify who are the biggest operators and what would be the prospects for the Turkish market (and the football clubs) we’re the government ever to look at limited licensing.
Chaired by Scott Longley, Media Director, SBC

 

12:10 – 12:50
Italy – still ripe for consolidation?
How has the extended number of licences affected the market? How is the balance between retail and online? Is there a shift away from retail as in other markets? How have virtual sports been received by players?
Fabio Schiavolin, CEO, SNAI
Carmelo Mazza, CEO, Betaland
Chaired by Quirino Mancini, Partner, Tonucci & Partners

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
Eastern Europe – New opportunities in the CIS
How is the Russian market adapting to the new online regulations? What crossover is there between the different jurisdictions? How are the local sports
Sergey Portnov, CEO, Parimatch
Alexey Sinyushkin, COO, BetOlimp
Nikos Halikias, CEO, Favbet

 

14:40 – 15:20
Scandinavia – a hotbed of gambling innovation
Denmark is leading the way with its mix of state owned and private operators – what can its neighbours learn from its success? Why is there such a hotbed of gaming talent in the region compared to the rest of Europe?
Niels Erik Folmann, CEO, Danske Spil
Jesper Kaarbrink, CEO, Mr Green
Johan Styren, CEO, Leo Vegas

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
North America – is the tide turning for sports betting support?
Will Trump mean sports-betting will be legalised in the US? Will there be opportunities for European bookmakers? How do US punters bet?
What lessons can be learned from Canada’s approach to sports betting?
Dean Montour, CEO, Mohawk Online / Sports Interaction
Mark Blandford, Valhalla Investments, Chairman
Jon Thompson, Trading Consultant
Quinton Singleton, VP, NYX Gaming
Chaired by Benjie Cherniak, CEO, Don Best

 

16:30 – 17:10
Asia – still leading the way in global betting market
Will the Chinese football revolution compete against European leagues for punter’s attention? Are the bigger regional sports (such as IPL) causing governments to get more involved in the betting sector? Is the Premier League still the draw it once was?
David Henwood, Co-director, H2 Gambling Capital
Jim Yu, CEO & Founder at TCM Inplay / Group Senior VP at 500.com

 

17:10 – 20:30
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
08:00 – 09:30
Registration Coffee
Morning coffee provided for delegates arriving first thing until the start of the first conference session

 

09:30 – 15:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.

 

11:00 – 11:30
Refreshment Break
A chance to perk up and do some early networking away from the conference floor

 

12:50 – 14:00
Networking Lunch Break

 

15:20 – 15:50
Refreshment Break
A break for refreshments and the chance to do some more networking away from the conference floor

 

17:30 – 20:00
Networking Drinks
The chance to chat and relax after a full first day

 

20:00 – 00:00
Betting on Football C-Level Dinner
An exclusive, invite-only get together for industry leaders at a secret location

 

20:00 – 00:00
Betting on Football Affiliates Dinner
An exclusive, invite-only get together for sports betting affiliates at a secret location

 

20:00 – 02:00
Official Betting on Football Networking party at Kensington Roof Gardens
A chance to let your hair down!
THURSDAY 4 MAY
Registration Opens 08h30
9.40 – 10.20
DFS – king of customer engagement
Does DFS need to be a stand alone product to work? How are bookmakers using DFS as a customer engagement tool? Is the DFS player the ideal demographic for bookmakers?
Riccardo Mittiga, Founder, Sportito
Valery Boullier, CEO, Oulala
John Gordon, CEO, Premier Punt

 

10:20 – 11:00
Premier partners – international reach of the Premier League
Half of the premier league shirt sponsors are from the gambling industry, with the majority of brands looking at foreign markets. Is the international appeal increasing? What opportunities are there for UK brands? Is there going to be a backlash against clubs sporting betting brands, and if so, what can be done about it?
How do regional betting partners fit into the mix?

 

11:00 – 11:30
Refreshment Break

 

11:30 – 12:10
A different league – is there better value away from the EPL?
The Premier League takes a lot of attention – but the EFL still has large international coverage. But how far does it extend? Does the Championship provide a better ROI? What about lower down the pyramid?
Clive Russell, MD, BD Sports Rights

 

12:10 – 12:50
Calcio Conversation – how Serie A is embracing bookmakers
With Italian football lagging behind England, Germany, France and Spain in terms of commercial revenues, are clubs more open about betting partners? What do clubs have to offer on both a national and an international scale? Is there any friction from fans or the media about betting and football being in partnership?
Mauro Baldissoni, MD, AS Roma
Jaap Kalma, Chief Commercial Officer, AC Milan

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40

Reaching an audience through content
Content is king, but the way the public interacts with it is constantly changing. Is social sharing the best way of measuring success?
Twitter/ Snapchat/Instagram – how are these making inroads to the Facebook and Youtube generation?
How will ‘fake news’ alter how Google and Facebook interact with news sites? What will be the standard?
Sanjit Atwal, CEO / Co-founder, Squawka
Andy Meikle, CEO / Founder, Sportlobster

 

14:40 – 15:20
Marketing and player engagement in a live environment
As live markets become the most important aspect of the betting offer, do operators need to address a new way of interacting with customers to promote their offers.
Gavin Moore, Smartbets

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
Star Signing – are ambassadors a better marketing tool?
As Ladbrokes’ use of Chris Kamara demonstrates, a good ambassador can be more effective (and cheaper) that teaming with a football club. But what are ambassadors prepared to do with betting – and how are they using social media to their advantage?
Matt Wilson, Co-Founder, Ball Street

 

16:30 – 20:30
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Under The Bridge
9.40 – 10.20
Future tense: What will the trading floor look like in five years’ time?
Technology has transformed the operation of sports-betting in recent years, but what changes are yet to come? Has full automation been simply delayed? Are the traders set to become extinct? Is trading any longer a key component of any bookmaking operation? Or is it now just about marketing? Will sports trading become more to resemble the black box trading of the financial markets without human intervention? What are the inherent dangers of this? What part will AI play in the sportsbook of the future?
Christopher Langeland, Managing Director, Gaming Innovation Group
Chris Duncan, Adviser at Oddslife, Co-Founder at Betsson

 

10:20 – 11:00
From cash out to edit my bet – control moves to the punters
What challenges do the new marketing promotions throw up for the traders? Are the traders already ceding control to the punters (via the algorithms)? Are there more bet types and innovations hidden within the current data sets? BTTS wasn’t even around five years’ ago – and now it’s one of the most popular types of bet – so what other potential popular bets are now hidden in plain sight? Will there be any distinction in future between pre-match and in-play? What are the benefits of keeping bets alive for as long as possible?
Jamie McKittrick, Head of Trading, Ladbrokes Coral
Andrew Wright, Head of Football Trading, SkyBet
Tom Warburton, Head of Sportsbook Product, Betgenius

 

11:00 – 11:30
Refreshment Break

 

11:30 – 12:10
Keeping it real time – the challenges of live betting data
How do you gather effective data form live betting markets and user engagement on products which can be used for the benefit of all operator channels (marketing, retention, operations, customer services, compliance etc… ).

 

12:10 – 12:50
Can football save the betting shop through SSBTs?
The evidence from the UK bookmakers would seem to be that SSBTs are replacing lost OTC revenue in betting shops. Which is good news for the bookies. Yet the skew on SSBTs is marked towards football betting and this feature would seem to herald a different way of understanding the retail betting environment.
If betting on machines became more popular, and if as it seems likely, it remains a format dominated by football, then what does it say about retail betting for the future? How will the industry cater for a more football-focused customer? What else can it add over and above in-play and virtuals?

 

12:50 – 14:00
Networking Lunch Break

 

14:00 – 14:40
Football association – emulating the beautiful game
How can football themed products complement the real life action? Where does virtual football and football slots fit in? Are they destined to be side games, or Can they plug the gap when there is no huge football tournament in the summer?
Martin Wachter, CEO, Golden Race

 

14:40 – 15:20
Pools Panels – the advantages of million pound payouts
Often viewed as traditional products, what place in the current ecosystem has pool betting? What does it offer both punters and operators? How can smaller operators get involved when liquidity is such a big requirement?
Conleth Byrne, Managing Director, Football Pools
Bernard Marantelli, CEO, Colossus Bets

 

15:20 – 15:50
Refreshment Break

 

15:50 – 16:30
Creative approach – innovation in football betting
What new products are hitting the market in 2017? What makes the football sector so appealing for new products

 

16:30 – 20:30
Official Betting on Football Networking Drinks

 

20:30 – 02:00
Official Betting on Football Networking party at Under The Bridge
08:30 – 09:30
Registration Coffee
Morning coffee provided for delegates arriving first thing until the start of the first conference session

 

09:30 – 17:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.

 

11:00 – 11:30
Refreshment Break
A chance to perk up and do some early networking away from the conference floor

 

12:50 – 14:00
Networking Lunch Break

 

15:20 – 15:50
Refreshment Break
A break for refreshments and the chance to do some more networking away from the conference floor

 

17:30 – 20:00
Networking Drinks
The chance to chat and relax after day 2

 

20:00 – 00:00
Betting on Football C-Level Dinner
An exclusive, invite-only get together for industry leaders at a secret location

 

20:00 – 00:00
Betting on Football Affiliates Dinner
An exclusive, invite-only get together for sports betting affiliates at a secret location

 

20:00 – 02:00
Official Betting on Football Networking party at Under The Bridge
A chance to let your hair down!

 

FRIDAY 5 MAY
10:00 – 13:00
Networking Brunch
Casual networking gathering to round off Betting on Football 2017!

 

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